9+
Years Experience
10+
Brands Worked With
6+
Markets
etta is Jack Turner, an ecommerce growth specialist with nine years of experience built across some of the UK's most recognisable fashion and streetwear brands. Starting on the shop floor then working through every layer of ecommerce from merchandising, trading and marketing to operations and international growth. Jack has the kind of end-to-end understanding of how fashion businesses actually work that you can't shortcut.
Jack has led multiple ecommerce transformations, scaled brands and returned businesses back to profit both in the UK and Internaionally.
I build profitable strategies across ecommerce and digital marketing, ensuring everything is pulling in the right direction. I keep costs low and focus on growing profitably.
Data-driven by default. Commercially focused throughout. etta exists because most growing fashion brands don't need another agency, they need someone senior who's done it before. Someone who can take ownership of the whole ecommerce operation and who is genuinely accountable for what happens next.
DIGITAL OPERATOR FOR YOUR GROWING BRAND
You started your brand because you love building it — the product, the vision, the identity. Not to spend your week chasing agencies, sitting in reporting calls, or trying to figure out why your paid spend isn't converting.
That's exactly where most growing fashion brands get stuck.You've got an agency running paid. Another handling email. Someone doing SEO. Each one delivering their piece but nobody joining the dots. Nobody asking whether it all adds up to profitable growth.
That's what I change.
I step in as your Fractional Head of Ecommerce - a senior operator who takes ownership of your entire ecommerce function, coordinates the moving parts, and makes sure every channel is working toward the same commercial outcome.
I've spent nine years doing this across multiple global ecommerce brands. I know how fashion businesses grow, where they stall, and what it actually takes to scale.
I work with a small number of brands at a time, which means you get genuine focus, not a account manager and a deck. No long-term retainer lock-ins. No promises that don't get delivered on. Just clear ownership, honest strategy, and someone who is as invested in your growth as you are.
Frequently Asked Questions
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